If someone takes a recruiter’s call, they’re not passive—they’re exploring. Companies often chase “passive” talent to signal prestige, but what really matters is offering an opportunity strong enough to spark interest and build trust. [2 min read]

Is alkaline water really a health game-changer or just smart marketing? [1 min read]

Technical skills matter but true leadership is about the traits people show long before they get the title. [3 min read]

The future of water is being reshaped by groundbreaking technologies. For anyone in the water and wastewater industry, staying ahead of these trends isn’t optional—it’s essential. [6 min read]

Great hires don’t come from dry resumes. Work with a recruiter who’s soaked up the industry. [3 min read]

When you approach hiring with curiosity and personalization, you’re not just filling a role—you’re creating alignment. Because hiring, like coffee, is better when it’s made just right. [1 min read]

AI is reshaping hiring—but is it ready to judge candidates on more than keywords? This week, we share real-world stories where AI screening tools missed the mark. Read on for why people, not algorithms, should have the final say. [4 min read]

A strong candidate experience doesn’t require big budgets or fancy software. It requires intention. If your hiring process feels cold, inconsistent, or transactional, you’ll lose out on the very people you’re trying to attract. [4 min read]

Spring allergies aren’t the only thing pollen stirs up—did you know it could also affect your water supply? Here's how this seasonal nuisance could be influencing your tap water and what can be done about it. [3 min read]

Most people don’t think about the jobs behind clean water—but they’re essential, in-demand, and often overlooked. With a wave of retirements on the horizon, this field is full of opportunity. Here’s why it might be worth a closer look. [3 min read]

Whether you’re shaping a career or growing a business, character is the one asset that never depreciates. [3 min read]

A surprising twist from last week’s earthquake in Bangkok reveals how rooftop pools may quietly enhance skyscraper safety through the power of water. [3 min read]

Choosing between a small company and a large corporation is a big career decision. In this article, we share some key pros and cons of each work environment to help you make a more informed decision. [3 min read]

While every job interview is different, some common questions pop up across industries. In this week's article, we break down how to tackle four popular questions. [3 min read]

Hiring the best people can be the biggest opportunity for personal and professional transformation. Growth isn’t always easy, but it’s a choice. And we choose to level up. [3 min read]

Recruitment marketing is about building lasting connections. By showcasing your culture, engaging passive candidates, leveraging referrals, and maintaining transparency, you can attract top talent long before they even hit “apply.” [2 min read]

In interviews, it’s not just about what you say; it’s how you say it. Here are three essential tips to help you communicate with clarity and confidence so you can go from "just another candidate" to “the candidate we need.” [2 min read]

This National Science Day, we’re spotlighting the critical role science plays in environmental protection—especially in water sustainability. [4 min read]

Did you know that the same technology used to purify drinking water is also revolutionizing winemaking? Explore the pros, cons, and growing impact of RO in the wine industry. [5 min read]

How to ensure you’re applying for the right job. [3 min read]