Artificial intelligence is often associated with servers, silicon chips, and endless streams of data. What rarely enters the conversation is water. Yet water has quietly become one of the most critical resources powering the AI boom.

Behind every data center is a cooling system working around the clock — and in most cases, that cooling depends on millions of gallons of water. As AI expands, so does the demand placed on municipal systems, aquifers, and wastewater infrastructure. For utilities and water professionals, this shift represents both operational challenges and strategic opportunity.

An AI-led interview prompted one of my candidates to tell me, very plainly, “I hated it.”

That moment stuck with me. Recruiting should never feel robotic or transactional. At its core, it’s about people, stories, and real conversation — the kind that allows curiosity, nuance, and connection to exist. Because that’s where the best matches are truly made.

The best interviews do not feel stiff or scripted. When candidates feel comfortable, engaged, and present, the conversation flows more naturally and confidence shows up without forcing it.

Chemical-free water treatment is transforming how utilities and industries manage water. By replacing traditional chemicals with advanced technologies like UV disinfection, membrane filtration, and natural treatment systems, organizations are achieving safer, more sustainable, and more resilient operations. The future of clean water isn’t in chemical barrels, it’s in innovation.

In a world where even basic resources aren’t guaranteed for everyone, this Thanksgiving is a reminder to slow down, look around, and truly appreciate the privileges and people that shape our lives.

Your inner voice is one of the most powerful tools in your career journey—and one of the most overlooked. While your résumé and interview skills matter, the way you speak to yourself often determines whether you step forward with confidence or pull back in doubt. By learning to recognize your inner critic, separating it from your true voice of purpose, and taking small bold actions, you can move toward roles that truly align with your strengths and ambitions. When you let your inner voice lead, you don’t just pursue opportunities, you pursue them intentionally, confidently, and with clarity.

We often think play is something we outgrow, but in recruiting it might be our greatest advantage. Play fuels curiosity, sparks creativity, and helps us connect more authentically, with hiring managers, candidates, and ideas themselves. When we make space for it, we open the door to better conversations, better problem-solving, and ultimately, better hires.

In Iceland, clean water isn’t just a utility — it’s part of the landscape itself. With aquifers fed by glaciers and volcanic rock, much of the country’s tap water flows almost unchanged from nature to glass. But even in a place where purity comes naturally, human expertise remains essential. Iceland’s approach to water management reminds us that sustainable systems depend as much on skilled people and smart infrastructure as they do on geology.

There’s a new workplace trend on the rise — job hugging. It’s when employees hold tightly to their current roles, choosing security over change. In this article, we explore why it’s happening, how it impacts growth, and what leaders and recruiters can do to help people move forward — confidently.

Candidate interest does not wait for your hiring process to catch up. In today’s market, silence does not feel neutral—it feels like rejection. If your team is not managing the emotional arc of recruiting, someone else will. [4 min read]

Delivering interview rejections is never easy, but doing so with honesty and care can strengthen trust and long-term relationships. Interviews, even when they do not lead to an offer, provide candidates with valuable insights, confidence, and professional growth. Each conversation is a meaningful investment in future success, and the recruiter remains committed to helping candidates find the right opportunity. [3 min read]

Improv comedy and recruiting share the same foundation of adaptability, listening, and confidence in the unexpected. The piece explores how the “Yes, and…” mindset and quick thinking can turn unpredictable conversations into opportunities for connection and progress. At Hunter Crown, that same improvisational spirit shapes how we build trust and deliver results in the water and wastewater industry. [5 min read]

What if the key to exceptional hiring isn't finding candidates who love your industry, but discovering what truly drives them? After years in executive search, I've learned that aligning intrinsic motivation with organizational needs is the difference between a good hire and a transformational one. Here's why understanding what inspires your candidates matters more than their passion for your sector. [3 min read]

Confidence in interviews does not come from experience alone, it comes from preparation. These five simple steps will help you show up calm, collected, and ready to impress. [2 min read]

This article highlights the critical role water and wastewater operators play in keeping communities safe, healthy, and thriving, while calling for greater recognition of their dedication and expertise. [3 min read]

Think a dripping faucet is just annoying? It could be flushing away a family weekend trip. [1 min read]