Recruiters don’t read resumes the way candidates think they do. Certifications, years of experience, and long job descriptions aren’t enough. What truly matters is strategic positioning, measurable impact, and career intentionality. Here’s what companies are really looking for.
The Hidden Ingredient Powering AI: Water
Artificial intelligence is often associated with servers, silicon chips, and endless streams of data. What rarely enters the conversation is water. Yet water has quietly become one of the most critical resources powering the AI boom.
Behind every data center is a cooling system working around the clock — and in most cases, that cooling depends on millions of gallons of water. As AI expands, so does the demand placed on municipal systems, aquifers, and wastewater infrastructure. For utilities and water professionals, this shift represents both operational challenges and strategic opportunity.
What It Means to me to Be a Recruiter
An AI-led interview prompted one of my candidates to tell me, very plainly, “I hated it.”
That moment stuck with me. Recruiting should never feel robotic or transactional. At its core, it’s about people, stories, and real conversation — the kind that allows curiosity, nuance, and connection to exist. Because that’s where the best matches are truly made.
How to Show Confidence Before You Even Answer a Question
The Water Industry’s Talent Problem Isn’t a Shortage. It’s a Storytelling Problem.
The water industry doesn’t have a talent shortage, it has a storytelling gap.
This work protects public health, safeguards the environment, and keeps communities functioning. Its greatest success is being invisible. When nothing happens, everything is working.
That story deserves to be told earlier, louder, and with purpose.
Hiring for Capability, Not Credentials
For decades, degrees served as a convenient proxy for capability. But as roles evolve faster than education systems can adapt, that shortcut is losing relevance. Employers are increasingly prioritizing demonstrable skills, real-world experience, and the ability to learn over formal credentials—recognizing that degrees often reflect access and opportunity as much as aptitude. Skills-based hiring isn’t about dismissing education; it’s about defining talent more accurately for the work that actually needs to be done.
Start Strong: Five Ways to Take Control of Your Career in 2026
The first weeks of a new year often set the tone for everything that follows. While most people are still adjusting after the holidays, high performers are already making strategic moves. This article outlines five practical ways to start 2026 with intention, strengthen your professional direction, and build momentum early.
Chemical-Free Water Treatment: The Future of Clean Water May Not Come From a Chemical Barrel
Chemical-free water treatment is transforming how utilities and industries manage water. By replacing traditional chemicals with advanced technologies like UV disinfection, membrane filtration, and natural treatment systems, organizations are achieving safer, more sustainable, and more resilient operations. The future of clean water isn’t in chemical barrels, it’s in innovation.
A Moment to Appreciate What Truly Matters
Series: The First Interview is with Yourself
Your inner voice is one of the most powerful tools in your career journey—and one of the most overlooked. While your résumé and interview skills matter, the way you speak to yourself often determines whether you step forward with confidence or pull back in doubt. By learning to recognize your inner critic, separating it from your true voice of purpose, and taking small bold actions, you can move toward roles that truly align with your strengths and ambitions. When you let your inner voice lead, you don’t just pursue opportunities, you pursue them intentionally, confidently, and with clarity.
The Power of Play (and Why It Matters in Recruiting)
We often think play is something we outgrow, but in recruiting it might be our greatest advantage. Play fuels curiosity, sparks creativity, and helps us connect more authentically, with hiring managers, candidates, and ideas themselves. When we make space for it, we open the door to better conversations, better problem-solving, and ultimately, better hires.
What Iceland’s Water Infrastructure Can Teach Us
In Iceland, clean water isn’t just a utility — it’s part of the landscape itself. With aquifers fed by glaciers and volcanic rock, much of the country’s tap water flows almost unchanged from nature to glass. But even in a place where purity comes naturally, human expertise remains essential. Iceland’s approach to water management reminds us that sustainable systems depend as much on skilled people and smart infrastructure as they do on geology.
Job Hugging: The New Workplace Trend
The Most Dangerous Assumption in Recruiting: They Are Still Interested
The Right Words at the Wrong Time
Delivering interview rejections is never easy, but doing so with honesty and care can strengthen trust and long-term relationships. Interviews, even when they do not lead to an offer, provide candidates with valuable insights, confidence, and professional growth. Each conversation is a meaningful investment in future success, and the recruiter remains committed to helping candidates find the right opportunity. [3 min read]
Never Trust a Saxophone Player in a Trenchcoat
Improv comedy and recruiting share the same foundation of adaptability, listening, and confidence in the unexpected. The piece explores how the “Yes, and…” mindset and quick thinking can turn unpredictable conversations into opportunities for connection and progress. At Hunter Crown, that same improvisational spirit shapes how we build trust and deliver results in the water and wastewater industry. [5 min read]
The Critical Importance of Aligning Intrinsic Motivation with Organizational Needs
What if the key to exceptional hiring isn't finding candidates who love your industry, but discovering what truly drives them? After years in executive search, I've learned that aligning intrinsic motivation with organizational needs is the difference between a good hire and a transformational one. Here's why understanding what inspires your candidates matters more than their passion for your sector. [3 min read]













